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Understanding the Framework of Differentiate, Defensible and Translatable in B2B Buyer Journeys
The differentiate, defend and translate framework is how B2B technology buyers operate. Here is the outline on how to make it work for you.
Jonathan Symonds
Mar 313 min read
Why You Should Think About a Fractional CMO and Why I Started Tailwater Labs
Successful startups get product and engineering right. Marketing is not a given, particularly in the age of highly technical founders. ...
Jonathan Symonds
Mar 193 min read
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